Professional Excellence & Expertise

We offer a unique comprehensive service to businesses and the individuals who run them. We are a well-established Financial Services group of companies, with a reputation based on professionalism and integrity who look to build long term relationships with our clients.

Our classic Victorian building is centrally located in the historic town of Rugby, in the heart of the Midlands, so we are ideally placed to service clients nationwide.


We offer our clients a personal service providing an individually tailored programme covering all their insurance requirements, as well as comprehensive Risk Management advice. From retailers and the self-employed through to large corporate entities with complex requirements, we have the experience and expertise to find the most suitable solution.

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This is still a people business and therefore due to our long established track record we have a number of ‘exclusive’ deals in place with partner insurers. We are generally able to compete on price with aggregator sites for the standard type risk, and you will find that we will provide a first class personal service. The one size fits all approach does not always work and we will endeavour to find you a suitable product.

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Coming soon...

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Perry Appleton Financial Management Limited
Chartered Financial Planners

Chartered titles are jealously guarded by professional bodies and are not awarded lightly. The title Chartered Financial Planners is a public declaration that the advice given by our firm is of the highest quality, is based solely on the researched needs of the consumer, and is provided by someone not exceeding their level of competency.


Len Childs
Managing Director
Daventry Metal Products Limited

Daventry Metal Products Limited and my family have been dealing with Perry Appletons for many years. The help and advice we have received, both commercially and personally for our insurance and financial services requirements, has been first class and professional. We have no hesitation in recommending their services to any business, as well as family and friends.

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Get In Touch

Perry Appleton Group

The Elms
3 Newbold Road
CV21 2LQ

Telephone: 01788 820500